Natural Craft
Natural swimming pools and eco landscapes that reconnect you with nature.
Specialists in sustainable design, carpentry, and outdoor wellness.
Contact us for a free consultation today.
Natural Craft’s
Ethos
At Natural Craft, we design and build bespoke natural pools and landscapes that elevate outdoor living. Every project is carefully planned and expertly crafted, using premium natural materials and timeless design principles.
Our pools are chemical-free, avoiding chlorine and other harsh treatments, creating water that is gentle on the body and the environment. Tailored to each client’s vision, these spaces are as functional as they are striking.
From concept to completion, we focus on quality, longevity, and seamless integration with the property, delivering an outdoor experience that is both luxurious and enduring — a modern alternative to traditional pools.
Our Story
With over 20 years of combined experience, our journey began in landscaping — creating spaces that harmonise with their surroundings. From there, we developed our expertise in groundworks, shaping the very foundations of outdoor environments, before moving into bespoke carpentry, where precision and natural materials became our hallmark.
Over time, these skills have evolved into something greater: a commitment to crafting outdoor spaces that are both refined and sustainable. Today, our focus is on natural swimming pools — a true expression of luxury in nature. By blending craftsmanship, creativity, and ecological responsibility, we create environments that elevate outdoor living while delivering a new standard of outdoor luxury rooted in nature.
Meet Will - Founder of Natural Craft
“I’ve always felt more at home outdoors than in—whether I’m working with timber, swimming in cold water, or simply soaking in the quiet of a natural space. That connection to nature runs deep, and it’s what drives everything I do.
Natural Craft was born from a desire to bring people outside—to create spaces that invite movement, reflection, and reconnection. Designing and building natural swimming pools isn’t just a dream for me; it’s a way to share the joy and health benefits of wild swimming with others. Cold water wakes the body, clears the mind, and reminds us what it means to feel alive.
Through craftsmanship rooted in purpose and design shaped by nature, I aim to build environments that restore, inspire, and endure.”
Kind words from clients
“We have used Will and his team on four different projects. The most recent involved some considerable terrain and logistical challenges, which they over came in an efficient and economical way. They have a considerable variety and range of skills and no project is too difficult or too small. I cannot recommend them highly enough. Will definitely use again and again”
- Simon & Clare
“The decking is fabulous, especially for diving in! Also great for peering in and looking at the crystal clear water, it really opens up the natural pool. The wood and craftmanship is beautiful, ladder beyond perfect.
WE’RE THRILLED!”
- Simon, decking over natural pool.
“I am TOTALLY THRILLED, THANKYOU!!! It’s better than I imagined”
- Clare, natural swimming pool.
“It’s perfect, the wood is wonderful and the craftmanship shines out. It’s amazing.”
- Simon, natural swimming pool.